The Best Link Building Strategies Using Infographics

I have this weird drive in me to create infographics. It’s such a unique, visual and even beautiful way to display information. Best part of all, it’s a great way to attract natural backlinks manufacture backlinks to your site!

best link building strategies using infographics

In this post I will walk you through the steps to creating a killer infographic for your website and then using it to do outreach and create backlinks. Infographics are great way to attract backlinks to your site for a few different reasons.

Why are infographics awesome for SEO?

  1. There are tons of free and paid infographic directories that will publish your infographic with a link back to your site.
  2. People love infographics and love sharing infographics so this makes your job a little easier
  3. When you create an infographic and share it, it can appear that you’re actually being helpful, providing entertainment, and people are more eager to link to your site when if you asked them to link to your Amazon product laden affiliate page, they might not be so eager to give you exposure.

How to Create an Awesome Infographic

Since you will be using this infographic to do outreach with you will want to be sure that your infographic is unique yet relevant to your site. It should also have information that is interesting to people. Some infographic ideas are:

  • (#) Things You Didn’t Know About _______________
  • How to ___________ in (#) Easy Steps
  • The Exciting History of ___________________
  • The Beginner’s Guide to ___________________

Once you have your idea it would be wise to sketch a simple outline of what information you would like to include. You may also want to fill the outline in with information so that you can give it to your designer or so that the design process will go more smoothly.

Design or Outsource Your Infographic

Now it’s time for the design. You have two options: You can either design the infographic yourself or outsource it.

Outsource Your Infographic
If you have no design skills whatsoever and/or don’t have an Adobe Illustrator or Adobe Photoshop license, then I suggest outsourcing it. We’ve used two different infographic gigs on Fiverr and both gigs were good. In order of preference the gigs were from siconsultants and jo7654320.

Create the Infographic Yourself
I am one of those people that frequently caves into doing things myself rather than outsourcing, but I also enjoy design for the most part so it is somewhat relaxing for me. For the most part just do a Google search for “free infographic templates” and you should come up with some decent options… most will be either .PSD or .AI files. Here are some additional resources to get you started.

Piktochart – Create your own infographics for free to $29/month
infogr.am – Create your own infographics for $15/month
Canva – Another infographic creator
Top 45 Free PSD Infographic Elements
20 Free Infographic Templates PSD Download

Submit to Infographic Directories

If you didn’t already know this, there are dozens and dozens of infographic directories where you can submit your artwork. For the most part, every directory will want a 75-250 word unique description, so it might be wise to write something around that length and do some manually spinning on it using TheBestSpinner. It will be worth the effort up front so that you can post to tons of directories before running out of steam. You can also provide the original source URL of the infographic so that they can provide a link back to your site.

How to Find Infographic Directories
If you simply search “free infographic directories” you will likely find numerous outdated lists of sites that are no longer free or simply no longer exist. Do the same search but adjsut the date to only include things published in the past year.

You might want to start by submitting to all of the high DA sites first as those will pass on more link juice. Here is a list to get you started:

Do Outreach to Bloggers / Websites

Next you will want to do some outreach to bloggers and websites. While you could waste a lot of time finding blogs by searching “niche blog”, you could also be more strategic about your approach.

What you will want to do is jump over to Visual.ly and find popular infographics in your niche. To do this, type your niche into the search box and then sort the results by “viewed”. For this example I typed in “health” and found “40 Facts about Fitness” that has 66,000 views.

Open the infographic, right click on the image and select “copy image location”.

Next you will want to see what other sites have linked to this infographic because there is a high likelihood they would be interested to linking to yours as well. To do this you will search by the image URL. To do this, once in the image search section, click on the little camera and paste in the image URL from Visual.ly.

You will see pages and pages of sites that have linked to the infographic you specified. Many of these will be Pinterest URLs but there will be some gold in there.

Above is what appears to be a niche-relevant blog that posted this infographic recently and has a DA of 26. That seems pretty legit, no? You will want to pull out all of the sites you can find that are similar. Then, send them a simple outreach email saying something to the extent of:

Hey (name)!

I just created an infographic about (niche – specific topic) and since I see that you’ve linked out to infographics of this type before, I thought you might be interested in sharing this one as well with your audience?

The original source of the infographic is: (source URL)

The embed code is as follows: (include the full embed code which contains a link back to your site)

Thank you for your time and I hope you have a great day!

You will likely find some really powerful, niche-relevant sites with this method that have DA 50-70+. You will likely find old roundup posts with infographics in your niche. You can always offer $50 for them to include your infographic in the list. $50 for a permanent link on a powerful site is a bargain, and could incentivize them to make money on a post that is otherwise just sitting there covered in dust.

Spread Your Infographic on Pinterest

A few natural social signals, extra traffic, and putting content out there so that it can be linked to nautrally never hurt anyone, so jump on over to Pinterest and spread the love.

My little secret…
Unless you are a true Pinterest-whore, you probably don’t have that large of a following on your personal account, and if you create a new account then you will have even less of a following, so you will want to pin on group boards.

How do you do this? You need to first find them and then ask to be invited to pin.

PinGroupie is a Pinterest group boards directory that will help you out tremendously. Type in your high-level niche, sort by number of followers, and open those boards in new windows.

To be invited to the board you will first need to follow the board and then message the creator of the board to be sent an invitation to contribute. You can find the username of the creator in the URL: http://pinterest.com/username/board-name

While some owners request that you send them a personal email (they usually list their email address in the board description in this case), most will get the message if you comment under any pin on the board… just include @username in the comment to be sure the yare notified. Simply ask if they are still accepting contributors to the board and if so that you would love an invitation :-)

Use your head… don’t spam. Just post things that are relevant… like your infographic!

Do this on as many boards as you feel like, reposing your infographic to each. By having your infographic in front of thousands and thousands of viewers on Pinterest you should get tons of likes / repins, traffic to your site, and may even catch the eye of people looking for content and infographics to link to on their blog.

Conclusion

So in conclusion, there are many ways to use infographics to create backlinks. Just start with quality content, a quality infographic, spend time out reaching and have a little patience. You may find that you only have a 25% success rate (or less) of people that accept your infographic. If you can afford to get into some paid infographic directories that can be smart as you will have a guaranteed placement for usually a low cost.

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7 thoughts on “The Best Link Building Strategies Using Infographics

  1. I continue to be impressed with your innovative ideas and wealth of instructions and resources.
    Thank you Alyssa, I look forward to reading your next post.

  2. Alyssa, what a great piece! Seriously you’ve just created the perfect process for anyone to go from concept to publication to being an awesome source of links all in one go. None of us have any excuse, apart from laziness, to not get started with this right away. I know I’ve been putting it off purely because I’m been making out it was far too much work. You’ve got me motivated to stop with the excuses and get going with it!

    • Hey Michelle, glad you enjoyed the post! If you outsource the infographic and outsource the outreach to a VA it should take a very minimal amount of your time… although you might want to find the targets for a VA to post to or message. But yes overall the process is fairly straightforward :-)

  3. What kind of weight do you think the paid infographic sites provide? Enough to cause any shift in rankings ? Nice article btw.

    • It depends on the metrics of the site you are posting on, and also it depends on the difficulty of the keyword you are trying to rank for. Last night, after doing the third part of this strategy, I had my infographic published with a contextual link on a DA 74 blog so I’d like to think that it should give my whole site an overall boost once the link is found. But getting it live on a DA 15 site? Not as much push. Aim high!

  4. Awesome post Alyssa, love it! One of my partners that manages a site with me recently did some infographic outreach and so far is getting about 35% success rate. Something like 7 links from 20 emails. Pretty good for a $5 fiverr infographic!

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